The customer knowledge blog

Customer Centricity is at the Heart of McDonald’s
January 29, 2021
Stephane Contrepois
McDonald’s is making big changes to how it handles customer service. In 2013, the company has suffered declining customer satisfaction levels and sales.
Enrich your Splio Database
January 20, 2021
Marine Aubagna
The Splio & MyFeelBack integration provides multiple use cases that can generate marketing performance. It enables you to feed exclusive data into your CRM solution, thus enriching your customer knowledge and improving your campaign ROI. 
use Personas in your Marketing
January 11, 2021
Stephane Contrepois
There are proven reasons why knowing who you are marketing to is extremely important to getting your message heard and reaching your audience in an effective way. Despite the fact that this is a relatively well accepted fact in the marketing world...
Making Your Survey Fun to Increase Response Rate
January 04, 2021
Stephane Contrepois
It's been proven time and again that surveys are a great way to gather customer knowledge, reduce churn, and develop new ideas for product innovation.
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