The customer knowledge blog

mc donald's customer centricity
October 19, 2015
Daniel Archer
McDonald’s is making big changes to how it handles customer service.
growing healthy startup
October 13, 2015
Daniel Archer
Startups rely on growth for their livelihood as customer growth is a key indicator of a successful business model. But if no one is using a new business’s product or service, there’s a good chance it’s not on the right track. There are a number...
customer loyalty
October 13, 2015
Daniel Archer
It’s no secret that it’s much less expensive to keep an existing customer than to find a new one.
customer-satisfaction
October 09, 2015
Daniel Archer
American retailer Nordstrom is known for its legendary customer service. With over 280 stores across the United States – and 3 in Canada by the end of 2015 – the 114 year old business might be the rare example of a major department store chain...
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