The customer knowledge blog

CDP (Customer Data Platform) vs CRM – What’s the Difference
November 04, 2020
Marine Aubagna
Today, more than ever, companies need a tool to centralise and unify their customer data. This could be CRM software (Customer Relationship Management) or CDP (Customer Data Platform). You’ve probably already heard of CRM, maybe your company already...
How the Customer Relationship and Experience has Changed Post-Covid
October 29, 2020
Aurore Beugniez
The health and economic crisis caused by Covid-19 has strongly impacted certain aspects of the customer relationship and experience. This in turn entails transformations and changes, some of which are structural. It is important that your company...
Customer satisfaction surveys after an in-store purchase
October 21, 2020
Aurore Beugniez
The quality of your in-store customer experience has a strong impact on customer satisfaction and loyalty. If you want your business to grow, you must manage and measure your customer experience. One tool perfectly meets this requirement –...
Enrich your analytics solution with your survey data
October 15, 2020
Aurore Beugniez
We are delighted to announce a new MyFeelBack feature, Tracking Analytics. This feature enables you to integrate survey data into your analytics solutions, such as Google Analytics, Content Square, AT internet, Adobe Analytics, etc. This new...
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