The customer knowledge blog

E-commerce - A Survey for Each Stage of the Customer Journey
April 08, 2021
Aurore Beugniez
Improving customer satisfaction in e-commerce is a major lever for increasing sales and building customer loyalty. But to improve customer satisfaction, you must first measure it and get to know your customers better. How? Read this article to...
CRM : customer data to collect first
April 01, 2021
Stephane Contrepois
Congratulations! You just got a job as a CRM manager. It is now your responsibility to manage your company's customer relationships, making sure to always keep your marketing objectives in mind. You have a lot to keep track of, and a lot to learn.
Online Events: Questions for Measuring Satisfaction
March 25, 2021
Anastasia Shapovalova
In light of the current health crisis, the events industry has been forced to adapt and move 100% online. How can you offer participants to online events an equally satisfactory experience as for in-person events? How can you make your online...
Employees’ Potential Boost Customer Experience
March 19, 2021
Aurore Beugniez
There is a lot of talk about customer experience, but much less about employee experience. Wrongly so! Both are closely linked and “work” together. This article aims to: 
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