The customer knowledge blog

November 13, 2019
Stephane Contrepois
The clientele of beauty brands or retailers is demanding. They expect companies to deliver a high-level, rich, cross-channel and seamless customer experience. 
October 24, 2019
Jerome Collomb
The weight of competition that companies have to face on a daily basis can sometimes seem overwhelming. For a lot of businesses, avoiding the loss of customers is a major strategic goal. So, how exactly can you prevent losing part of your customer...
October 17, 2019
Jerome Collomb
It is often said, and rightly so, that customers keep a company alive. Your customers are your revenue. But some of them have a special role; they are your brand ambassadors. So, how do you recognise authentic ambassadors for a brand or company?
October 09, 2019
Jerome Collomb
Customer satisfaction is (or should be) at the heart of a company’s main concerns. Building customer loyalty is the best way to secure revenue. But customer satisfaction must be measured before it can be improved.
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