January 15, 2020
Socio-demographic characteristics enable you to segment your customers according to their age, sex, profession, education, etc. They are essential when designing targeted marketing campaigns. Essential but sometimes insufficient, as we will see.
December 11, 2019
Building a long-lasting relationship with customers is key for your business. One of the best ways to reach your customers is through follow-up (after-sales follow-up, follow-up of regular customers, etc.), thus increasing customer satisfaction.
December 05, 2019
It's the most wonderful time of the year: for families, children, and companies who need a boost in their sales. With Christmas around the corner, there is no better time to be thinking about how to convert customers, bring back returning ones, and...
December 02, 2019
The first step to improving your Customer Service call centre is by measuring its performance. How? For a long time, companies have focused on traditional activity and productivity indicators; pick-up rate, average time before pick-up, average call...