The customer knowledge blog

use Personas in your Marketing
January 11, 2021
Stephane Contrepois
There are proven reasons why knowing who you are marketing to is extremely important to getting your message heard and reaching your audience in an effective way. Despite the fact that this is a relatively well accepted fact in the marketing world...
Making Your Survey Fun to Increase Response Rate
January 04, 2021
Stephane Contrepois
It's been proven time and again that surveys are a great way to gather customer knowledge, reduce churn, and develop new ideas for product innovation.
Fight Cart Abandonment
December 29, 2020
Anastasia Shapovalova
Marketers spend their careers trying to get their customers to buy products. Knowing this, it is no surprise that one of the most frustrating things for a marketer to see is an abandoned cart. 
Happy Customers Will Benefit Your Business
December 23, 2020
Aurore Beugniez
Customers want to feel valued and it’s your ability to make them feel that way time and again which will enable you to win their long term happiness and loyalty, not to mention differentiate yourself in today’s increasingly crowded marketplace.
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