The customer knowledge blog

improve-customer-retention
October 24, 2019
Jerome Collomb
The weight of competition that companies have to face on a daily basis can sometimes seem overwhelming. For a lot of businesses, avoiding the loss of customers is a major strategic goal. So, how exactly can you prevent losing part of your customer...
recognise-brand-ambassadors
October 17, 2019
Jerome Collomb
It is often said, and rightly so, that customers keep a company alive. Your customers are your revenue. But some of them have a special role; they are your brand ambassadors. So, how do you recognise authentic ambassadors for a brand or company?
double-customer-survey-response-rate
October 09, 2019
Jerome Collomb
Customer satisfaction is (or should be) at the heart of a company’s main concerns. Building customer loyalty is the best way to secure revenue. But customer satisfaction must be measured before it can be improved.
manage-dissatisfied-customers
October 03, 2019
Jerome Collomb
Dissatisfied customers are an important segment to focus on. While a satisfied customer might talk about your product with 3 people, a dissatisfied customer will talk about it with 10. Effectively managing customer dissatisfaction is becoming more...
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