The customer knowledge blog

December 10, 2018
Jerome Collomb
When you think about customer success stories, the first ones that come to mind are likely to be from B2C companies. Though the subject is often talked about in connection with B2C, it is far from exclusive to this type of business.
December 06, 2018
Jerome Collomb
Although much has been written about the benefits of customer-centricity, less clear is how to actually create a business culture that is truly consumer-centric.
November 22, 2018
Jerome Collomb
Modern marketers may think that “brand” and “customer experience” are different. Yet, today, there’s more of everything: more choices, more channels, more speed, more confusion. In short, there’s more noise and less signal.
November 15, 2018
Jerome Collomb
Though you may have never heard of the Likert scale, you’ve almost certainly seen it before. The Likert scale is one of the most frequently used rating scales in studies and satisfaction surveys. This being said, how can you use this rating scale...
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