The customer knowledge blog

October 24, 2019
Jerome Collomb
The weight of competition that companies have to face on a daily basis can sometimes seem overwhelming. For a lot of businesses, avoiding the loss of customers is a major strategic goal. So, how exactly can you prevent losing part of your customer...
October 17, 2019
Jerome Collomb
It is often said, and rightly so, that customers keep a company alive. Your customers are your revenue. But some of them have a special role; they are your brand ambassadors. So, how do you recognise authentic ambassadors for a brand or company?
October 09, 2019
Jerome Collomb
Customer satisfaction is (or should be) at the heart of a company’s main concerns. Building customer loyalty is the best way to secure revenue. But customer satisfaction must be measured before it can be improved.
October 03, 2019
Jerome Collomb
Dissatisfied customers are an important segment to focus on. While a satisfied customer might talk about your product with 3 people, a dissatisfied customer will talk about it with 10. Effectively managing customer dissatisfaction is becoming more...
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