The customer knowledge blog

marketing campaign fails
March 23, 2020
Marine Aubagna
So your marketing campaign failed. You spent weeks creating a detailed drip campaign about your company product, and you filled it with quality content and graphics. You even made sure to send it out at the idea email open times, and included...
rules deploying your crm effectively
March 20, 2020
Stephane Contrepois
Customer Relations Management softwares are taking center stage in the sales and marketing world. It seems like everyone is talking about CRMs and using them to enhance their marketing in one way or another. Sometimes CRMs get a bad wrap for being...
Customer Scoring: Definition and Benefits
March 11, 2020
Stephane Contrepois
Each of your customers are different: some make larger purchases, purchase more frequently, or are more receptive to your marketing efforts than others. With customer scoring, each of your customers is given a score based on criteria specific to...
March 03, 2020
Marine Aubagna
Customers have increasingly high demands and expectations when it comes to after-sales service. Improving its performance and quality will have an impact on both revenue and customer loyalty. So, what can be done in practical terms to improve this...
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