The customer knowledge blog

guide-creating-ultimate-customer-survey
March 29, 2019
Jerome Collomb
There is nothing more effective when it comes to learning about your customer base than a customer survey. For years, customer surveys have been giving customers a chance to express their opinions about the companies with which they do business with.
using-net-promoter-score-enrich-adobe-campaign
March 21, 2019
Jerome Collomb
The Net Promoter Score (NPS) is a way of measuring how likely your customers are to recommend your company to their friends and family. MyFeelBack’s connector enables you to automatically upload your customers’ NPS scores directly to your Adobe...
enrich-personas-adobe-campaign
March 15, 2019
Jerome Collomb
Adobe Campaign Standard (ACS) enables you to create ultra-targeted marketing campaigns — but to do this, you’ll need to have enough information about your contacts.  The more data you have, the more complete your personas (or audience segments) in...
 send-survey-email-adobe-campaign-standard
March 06, 2019
Hugues Dallot
Surveys are an effective way to learn more about your customers and measure customer satisfaction. Are you already using Adobe Campaign Standard to develop your marketing campaigns and communicate with your clients? You can also send your MyFeelBack...
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