The customer knowledge blog

September 12, 2019
Jerome Collomb
Performance monitoring is at the centre of any continuous improvement strategy. But too many companies focus exclusively on traditional sales KPIs, such as for example the average basket, the number of orders, the rate of active customers or...
August 29, 2019
Jerome Collomb
When we have a great experience with a brand, we’re generally more inclined to trust them a second time. Positive ratings concerning one of your brand’s products or services are signs of a great customer satisfaction. This satisfaction, if...
collect customer feedback
August 26, 2019
Jerome Collomb
You have one of two choices to make when deciding what customers want from your product. Either you engage in guesswork or reach out to them to find out what they need.
August 07, 2019
Jerome Collomb
Maintaining up-to-date customer information is essential for any online business. Knowing who your customers are and how they evolve over time enables you to:
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