The customer knowledge blog

putting-customer-satisfaction-into-action
May 29, 2019
Jerome Collomb
Customer satisfaction isn’t a new concept. It’s been with us since the dawn of commerce and while the way we gather customer feedback and ensure customer satisfaction has changed a lot, the sole concept has remained the same as it was centuries ago.
send-satisfaction-survey-salesforce
May 21, 2019
Jerome Collomb
Do you use Salesforce CRM to centralise your customer data and manage your email campaigns? Would you like to enrich your customer knowledge with the help of customer surveys? Then this article is for you! We will take a look below at how to send a...
importance-customer-loyalty
May 17, 2019
Jerome Collomb
Aside from a few exceptions, top brands are finding it harder and harder to retain their status as market leaders for long periods of time. A once loyal customer base can easily disappear before they know it. This is today’s reality: few customers...
csat-works-priority-metric
May 11, 2019
Jerome Collomb
CSAT is a customer experience metric that measures customer satisfaction with your product or service. It also helps you identify specific pain points in your customer journey in order to see which aspects of the journey should be improved.
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