The customer knowledge blog

July 19, 2019
Jerome Collomb
One of the best moments as a marketer or salesperson is converting a potential customer into a sale. But just as importantly as converting visitors into customers, marketers need to be on the lookout for making sure that customers stay customers.
July 03, 2019
Jerome Collomb
CRM is the driving force behind relationship marketing, fuelled by customer data. The enrichment of customer data allows you to increase the power of your Salesforce CRM and to implement new marketing channels. Why? How? That is precisely what we...
June 24, 2019
Jerome Collomb
One of the most common mistakes businesses make is their failure to consistently gather feedback throughout their customers’ lifespan.
June 12, 2019
Hugues Dallot
If you’ve ever organized an event, you definitely know how much work goes into the process. Finding a venue, deciding on a theme, inviting speakers, promoting the event - there’s always a long list of things to do!
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