The customer knowledge blog

double-customer-survey-response-rate
October 09, 2019
Jerome Collomb
Customer satisfaction is (or should be) at the heart of a company’s main concerns. Building customer loyalty is the best way to secure revenue. But customer satisfaction must be measured before it can be improved.
manage-dissatisfied-customers
October 03, 2019
Jerome Collomb
Dissatisfied customers are an important segment to focus on. While a satisfied customer might talk about your product with 3 people, a dissatisfied customer will talk about it with 10. Effectively managing customer dissatisfaction is becoming more...
use-open-ended-questions
September 25, 2019
Jerome Collomb
Customer surveys primarily include closed-ended questions. It is more difficult to analyse the results of an open-ended question because of its qualitative nature. Yet, asking open-ended questions can prove to be very useful for getting to know your...
improve-brand-image
September 12, 2019
Jerome Collomb
In a highly competitive market, each company needs to find a way to differentiate themselves in their existing or potential customers’ eyes. This requires the enhancement of their brand image.
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