The customer knowledge blog

February 06, 2020
Aurore Beugniez
80% of companies are lacking information about their customers. We created MyFeelBack to meet the rising challenges relating to customer knowledge.
January 30, 2020
Stephane Contrepois
Under the Insurance Distribution Directive (IDD), insurance distributors are now required to collect data about prospective customers. They can thus prove that recommendations made to a consumer meet their needs as closely as possible. Customer...
January 22, 2020
Anastasia Shapovalova
Meetic has been using MyFeelBack’s solution for almost two years. An opportunity to take a look at the famous online dating platform’s customer knowledge strategy. Meetic is the perfect example of how customer knowledge can play an essential role in...
January 15, 2020
Stephane Contrepois
Socio-demographic characteristics enable you to segment your customers according to their age, sex, profession, education, etc. They are essential when designing targeted marketing campaigns. Essential but sometimes insufficient, as we will see.
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