The customer knowledge blog

May 11, 2019
Jerome Collomb
CSAT is a customer experience metric that measures customer satisfaction with your product or service. It also helps you identify specific pain points in your customer journey in order to see which aspects of the journey should be improved.
April 30, 2019
Jerome Collomb
MyFeelBack is the first Enterprise Feedback Management (EFM) solution that can be synchronized with both Adobe Campaign Classic and Adobe Campaign Standard. Here’s how you can use this feature to enrich your contacts in Adobe Campaign and improve...
April 23, 2019
Jerome Collomb
We are pleased to announce that MyFeelBack has added a new feature to its platform: a tool to analyze comments and suggestions collected via survey text fields. Verbatim analysis can help you better understand your customers’ comments, while...
April 11, 2019
Jerome Collomb
When marketing to customers of a luxury brand, delivering an enjoyable customer experience is one of the most important things to consider. When selling a luxury item or service, you are well aware that you are selling an experience and...
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