The customer knowledge blog

September 28, 2020
Marine Aubagna
Falling in love is addictive.  Those of us who have ever fallen in love find it hard to explain how it happened and why.  It is undoubtedly one of the best feelings there is, and yet it is difficult to explain rationally. 
September 22, 2020
Aurore Beugniez
On 16th July 2020, the Court of Justice of the European Union invalidated the “Privacy Shield” agreement in an important ruling.  Implemented in 2016, this text provided a framework for the exchange of personal data between Europe and the United...
Acquire B2B Clients by Measuring Customer Satisfaction
September 14, 2020
Marine Aubagna
We live in a world where customer sovereignty is stronger than ever. Customer preferences, feedback and recommendations have become key brand loyalty factors. However, a large part of these considerations revolve around the end user. The B2B...
The Basics of Customer Journey Mapping
September 07, 2020
Anastasia Shapovalova
One of the most important aspects of marketing is knowing your customers. This means two different things.
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