The customer knowledge blog

Scale Questions
March 11, 2021
Stephane Contrepois
Scale questions are among the most frequently used in surveys. They aim to capture a respondent’s opinion or feeling by presenting them with a series of options. Not only are they less time-consuming for the respondent, but they are also easy to...
Company Culture: 25 Questions
March 04, 2021
Marine Aubagna
Company culture goes beyond the norms and rules defined by management and is reflected by the values, standards, and myths that all company members share and experience on a daily basis. In some cases, corporate culture can be represented by 2...
Use the System Usability Scale (SUS) to Measure User Experience
February 25, 2021
Stephane Contrepois
As you probably already know, assessing a service is much more difficult than a physical product. Luckily, an easy-to-deploy survey can help you collect qualified customer feedback about the usability of your company’s services. This survey is the...
What to Do When You Lose A Customer
February 17, 2021
Marine Aubagna
You spend time and effort making sure your customers are happy and thriving. You are constantly brainstorming new products and ideas to keep them satisfied and to keep those retention rates high. And yet, inevitably, no matter how much you put...
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