The customer knowledge blog

Starbucks & Customer Experience: The Success Story
August 25, 2020
Stephane Contrepois
History has shown that Starbucks is invested in serving customers and exceeding their expectations. In 2008, the company launched its ideation site, My Starbucks Idea, turning every customer into a vested stakeholder.
Turn surveys into Chat Surveys
August 19, 2020
Aurore Beugniez
ChatSurveys are a MyFeelBack innovation. They allow you to conduct surveys in the form of a more engaging and smooth conversation. ChatSuryeys follow specific rules. They are not designed in the same way as traditional surveys. Discover some of...
August 11, 2020
Anastasia Shapovalova
Over the years, Apple has developed a hit-and-miss reputation for customer service. More than a few have faulted the company for its indifference to the customer who, at times, has seemed secondary to product and service.
Service companies (B2B): Which indicators to include on your customer satisfaction dashboards
August 05, 2020
Marine Aubagna
Does your company provide B2B clients with digital services? Would you like to set up customer satisfaction dashboards? Then you’ve come to the right place.   This article presents the basics and explains which main indicators to use to build an...
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