The customer knowledge blog

Reduce the costs of your CRM
June 11, 2020
Marine Aubagna
With customer data needs growing constantly, most companies are deciding to go digital and make the switch to a CRM (Customer Relations Management tool)  for their sales and marketing needs.
June 02, 2020
Stephane Contrepois
Some already understand the usefulness of customer satisfaction surveys. Others have their doubts. We have therefore listed a survey’s main objectives below. What better way to prove how essential they have become?  
Banking & Insurance Sector – How to set up a customer satisfaction dashboard
May 27, 2020
Aurore Beugniez
There are two different approaches to performance management in the Banking & Insurance sectors. The first is a classic and key approach, consisting in monitoring an organisation’s financial performance using data from cost accounting and...
The Real Estate Industry – Two Surveys to Secure your Sales
May 22, 2020
Stephane Contrepois
For players in the real estate industry, securing sales is a key challenge. If you are a property developer in France, for example, you will know that you must sell 50% of homes to benefit from a performance bond (Garantie Financière d’Achèvement)....
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