August 27, 2021
Have you ever wondered what the average response rate to a satisfaction survey is, or more generally, to an online survey? There are few published statistics on the topic. But it’s still an important question, essential even, to know whether your...
August 19, 2021
Are you looking to optimise your e-reputation? Then you need to manage customer reviews on the Internet and social media. And for good reason, customer reviews are now the main vector of a brand’s digital reputation.
August 11, 2021
There are dozens of survey models out there that assess the “usability” of a website, mobile app or software. This article will provide you with an overview of the main UX surveys available to you and introduce you to the 4 models you should know...
August 06, 2021
Retailers with an excellent reputation in customer experience all share one thing: outstanding product returns management. The product returns process is a moment of truth in the relationship between your customers and your brand.