The customer knowledge blog

March 03, 2020
Marine Aubagna
Customers have increasingly high demands and expectations when it comes to after-sales service. Improving its performance and quality will have an impact on both revenue and customer loyalty. So, what can be done in practical terms to improve this...
February 25, 2020
Stephane Contrepois
The customer relationship is a key issue for any business, but the customer relationship levers and touchpoints differ from one industry to the next. This is particularly true of e-commerce, as discussed below.
Why Marketers Need to Care About CRM Enrichment
February 20, 2020
Aurore Beugniez
CRM enrichment, is, in short, regularly replenishing your customer knowledge base. It's an important part of maintaining good customer relations, and in our opinion, it is an absolutely essential aspect of marketing.
February 11, 2020
Aurore Beugniez
It is no secret that overall customer satisfaction with the “Big Six Energy Suppliers” (SSE, EDF Energy, British Gas, npower, E.ON UK and ScottishPower) in the United Kingdom may be improved. According to a Simply Switch study, there are lots of...
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