The customer knowledge blog

April 11, 2019
Jerome Collomb
When marketing to customers of a luxury brand, delivering an enjoyable customer experience is one of the most important things to consider. When selling a luxury item or service, you are well aware that you are selling an experience and...
March 29, 2019
Jerome Collomb
There is nothing more effective when it comes to learning about your customer base than a customer survey. For years, customer surveys have been giving customers a chance to express their opinions about the companies with which they do business with.
March 21, 2019
Jerome Collomb
The Net Promoter Score (NPS) is a way of measuring how likely your customers are to recommend your company to their friends and family. MyFeelBack’s connector enables you to automatically upload your customers’ NPS scores directly to your Adobe...
March 15, 2019
Jerome Collomb
Adobe Campaign Standard (ACS) enables you to create ultra-targeted marketing campaigns — but to do this, you’ll need to have enough information about your contacts.  The more data you have, the more complete your personas (or audience segments) in...
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