February 13, 2019
Jerome Collomb
Retail professionals are aware of the importance of customer satisfaction and a positive in-store customer experience, in order to increase customer loyalty and grow their client base through word-...
February 08, 2019
Jerome Collomb
This article helps you to understand how your customer is connecting to your product, and how to use those communication channels to get customer feedback and measure its satisfaction.
January 30, 2019
Jerome Collomb
If your company has implemented strategies to measure customer satisfaction and loyalty, you’ve almost certainly heard of the Net Promoter Score (NPS). This method is well-known as a practical way to...
November 15, 2018
Jerome Collomb
To create an effective survey, you can’t stop at well-structured questions. The answer options that you provide are just as important.
Likert scales are a very effective option if used correctly,...