The customer knowledge blog

Read our latest tips and advices on customer experience and improve your business!
Customer Knowledge and How Do You Get it
October 06, 2020
Stephane Contrepois
This article dives into the wonderful world of customer knowledge: What it is, why it's so important, and how companies are racing to collect it. 
September 22, 2020
Aurore Beugniez
A review of the 16th July CJEU decision with regards to the “Privacy Shield” agreement and how this impacts the transfer of data between the EU and the USA
The Basics of Customer Journey Mapping
September 07, 2020
Anastasia Shapovalova
This blog post gives you an introduction to customer journey mapping to help you dive in and make a meaningful map for your marketing department. 
September 01, 2020
Stephane Contrepois
Discover our 3 tips to improve your Efficy CRM use and enrich your customer experience.
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