The customer knowledge blog

Read our latest tips and advices on customer experience and improve your business!
Use of Verbatims in Every Company Department
December 16, 2020
Marine Aubagna
Find out how different departments of your company can benefit from customer verbatims and discover some examples of open-ended questions to collect them
Christmas helps to Know Your Customers Better
December 09, 2020
Marine Aubagna
Christmas is a popular time for shopping and therefore strategic for online shops. But it is, above all, the perfect time to find out more about your customers.
Customer Feedback Is Marketing Gold
November 09, 2020
Anastasia Shapovalova
Customers are already talking about you in their feedback, so why not leverage what they're saying and make it work for you? 
CDP (Customer Data Platform) vs CRM – What’s the Difference
November 04, 2020
Marine Aubagna
Over the past few years, a new CRM competitor has emerged – Customer Data Platforms (CDP). So, what’s the difference between CRM and CDP?
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