December 01, 2015
The best companies realize that customer knowledge must be used to both better understand the needs of customers and optimize internal business processes in order to meet those needs.
November 09, 2015
Any company that clearly understands its customers’ needs clearly differentiates itself from the competition. Take Kiehl’s, for example...
November 05, 2015
The more precisely customers are segmented, the greater the chance a business will connect with its audience and develop lasting engagement.