The customer knowledge blog

Read our latest tips and advices on customer experience and improve your business!
Voice of the Customer Programme
May 12, 2021
Aurore Beugniez
Following on from our webinar, here are 20 practical tips for a successful Voice of the Customer programme
April 20, 2021
vincent riehl
The value of customer knowledge cannot be overstated, businesses even rank customer knowledge as their key to success, before product and finance.
CRM : customer data to collect first
April 01, 2021
Stephane Contrepois
This article discusses four pieces of data that a new CRM manager needs to immediately collect on its customers.
Scale Questions
March 11, 2021
Stephane Contrepois
Scale questions are among the most frequently used questions in surveys. Read on to find out how to write them!
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