The customer knowledge blog

Read our latest tips and advices on customer experience and improve your business!
double-customer-survey-response-rate
October 09, 2019
Jerome Collomb
Customer satisfaction is (or should be) at the heart of a company’s main concerns. Building customer loyalty is the best way to secure revenue. But customer satisfaction must be measured before it...
use-open-ended-questions
September 25, 2019
Jerome Collomb
Customer surveys primarily include closed-ended questions. It is more difficult to analyse the results of an open-ended question because of its qualitative nature. Yet, asking open-ended questions ...
collect customer feedback
August 26, 2019
Jerome Collomb
Feedback is crucial. But the question is how do you get it? For answers, I’ve collated how ten top brands effectively get customer feedback so you can learn from them.
customers-needs
August 07, 2019
Jerome Collomb
Responding to customers' changing needs improves your chances of delivering the exact experience they are looking for. Online customers expect nothing less.
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