The customer knowledge blog

Read our latest tips and advices on customer experience and improve your business!
Customer Feedback Is Marketing Gold
November 09, 2020
Anastasia Shapovalova
Customers are already talking about you in their feedback, so why not leverage what they're saying and make it work for you? You couldn't ask for better marketing ROI.
CDP (Customer Data Platform) vs CRM – What’s the Difference
November 04, 2020
Marine Aubagna
Over the past few years, a new CRM competitor has emerged – Customer Data Platforms (CDP). So, what’s the difference between CRM and CDP?
Customer Knowledge and How Do You Get it
October 06, 2020
Stephane Contrepois
This article dives into the wonderful world of customer knowledge: What it is, why it's so important, and how companies are racing to collect it. 
September 22, 2020
Aurore Beugniez
A review of the 16th July CJEU decision with regards to the “Privacy Shield” agreement and how this impacts the transfer of personal data between the EU and the USA.
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