The customer knowledge blog

Read our latest tips and advices on customer experience and improve your business!
personalisation and optimisation of crm
March 31, 2020
Anastasia Shapovalova
A well-designed CRM improves your online experience, delivering consistent, relevant customer service. To reach your full business potential, it pays to know who your customers are.
rules deploying your crm effectively
March 20, 2020
Stephane Contrepois
Do you use a CRM? Does it work as effectively as you had originally hoped? Let's discuss how to get the most out of your CRM with 5 important rules. 
Customer Scoring: Definition and Benefits
March 11, 2020
Stephane Contrepois
Customer scoring is a technique used to evaluate customers by assigning each of them points. How does it work? What is its use?
Why Marketers Need to Care About CRM Enrichment
February 20, 2020
Aurore Beugniez
Why should marketers be concerned with their CRM being up to date and full of good info? Because it could be the key to successful marketing strategies  
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