The customer knowledge blog

Read our latest tips and advices on customer experience and improve your business!
use-cases-customers-data-enrichment-salesforce
July 03, 2019
Jerome Collomb
CRM is the driving force behind relationship marketing, fuelled by customer data. The enrichment of customer data allows you to increase the power of your Salesforce CRM and to implement new...
importance-customer-loyalty
May 17, 2019
Jerome Collomb
Today, few customers stay loyal to one particular brand. Find out why 70% of best-in-class companies use feedback surveys to measure brand loyalty.
myfeelback-synchronize-adobe-campaign-classic-standard
April 30, 2019
Jerome Collomb
MyFeelBack is the first Enterprise Feedback Management (EFM) solution that can be synchronized with both Adobe Campaign Classic and Adobe Campaign Standard. Here’s how you can use this feature to...
verbatim-analysis
April 23, 2019
Jerome Collomb
We are pleased to announce that MyFeelBack has added a new feature to its platform: a tool to analyze comments and suggestions collected via survey text fields. Verbatim analysis can help you...
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