The customer knowledge blog

Read our latest tips and advices on customer experience and improve your business!
March 06, 2019
Hugues Dallot
Surveys are an effective way to learn more about your customers and measure customer satisfaction. Are you already using Adobe Campaign Standard to develop your marketing campaigns and communicate...
January 18, 2019
Jerome Collomb
Are you looking for ways to monetize your site more effectively? Transforming your website traffic into a source of revenue is one of the main challenges you’ll face as you grow and develop your...
January 11, 2019
Jerome Collomb
If you need customer data, but don't know where to begin, these five pieces of data are a great launchpad for a full and vibrant CRM.
December 06, 2018
Jerome Collomb
Although much has been written about the benefits of customer-centricity, less clear is how to actually create a business culture that is truly consumer-centric.
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