August 25, 2020
Stephane Contrepois
History has shown that Starbucks is invested in serving customers and exceeding their expectations.
In 2008, the company launched its ideation site, My Starbucks Idea, turning every customer into a...
June 17, 2020
Anastasia Shapovalova
In this blog post we discuss the importance of using surveys to improve the customer experience.
March 23, 2020
Marine Aubagna
When a marketing campaign fails, we can usually link this to not being in touch with our customer. Sometimes it's best to start from scratch to get to know your customer again and figure out who...
November 13, 2019
Stephane Contrepois
The quality of customer experience is key in Retail, particularly in the Beauty sector. Discover our tips on how to improve it.