March 23, 2020
When a marketing campaign fails, we can usually link this to not being in touch with our customer. Sometimes it's best to start from scratch to get to know your customer again and figure out who...
November 13, 2019
The quality of customer experience is key in Retail, particularly in the Beauty sector. Discover our tips on how to improve it.
September 12, 2019
In a highly competitive market, each company needs to find a way to differentiate themselves in their existing or potential customers’ eyes. This requires the enhancement of their brand image.