The customer knowledge blog

Banking & Insurance – The Covid-19 Crisis, Accelerating Digital Transformation
November 24, 2020
Aurore Beugniez
Like many other sectors, banks and insurance companies have been hit hard by the Covid-19 crisis, lockdown and health measures taken by the government. Today, these companies are faced with new challenges, including digital transformation. Although...
November 18, 2020
Stephane Contrepois
Asking first-time visitors for feedback, using data provided by Google Analytics, understanding exit intent, assisting visitors in their product searches, etc. This article will present 5 original ideas for online surveys that will improve your...
Customer Feedback Is Marketing Gold
November 09, 2020
Anastasia Shapovalova
Every successful business today already knows that customer feedback is the key to a successful marketing initiative. They understand that customer knowledge will provide everything they need to know in order to deliver a competitive experience...
CDP (Customer Data Platform) vs CRM – What’s the Difference
November 04, 2020
Marine Aubagna
Today, more than ever, companies need a tool to centralise and unify their customer data. This could be CRM software (Customer Relationship Management) or CDP (Customer Data Platform). You’ve probably already heard of CRM, maybe your company already...
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