The customer knowledge blog

Lift Marketing Team's Spirit After a Crisis
September 10, 2021
Stephane Contrepois
Marketing has to deal with many issues... You can strategize, create, and design until you're blue in the face but until your marketing campaign is out there for the public to consume, you'll never really know whether it will succeed or fail.
Customer Satisfaction after Cancellation
September 08, 2021
Aurore Beugniez
There are two ways to react to an unpleasant event: complain or try to understand what happened. In Retail, order cancellations can represent a significant loss of revenue. A customer orders a product and decides, for whatever reason, to cancel it...
Average Satisfaction Survey Response Rate
August 27, 2021
Anastasia Shapovalova
Have you ever wondered what the average response rate to a satisfaction survey is, or more generally, to an online survey? There are few published statistics on the topic. But it’s still an important question, essential even, to know whether your...
Manage E-Reputation
August 19, 2021
Stephane Contrepois
Are you looking to optimise your e-reputation? Then you need to manage customer reviews on the Internet and social media. And for good reason, customer reviews are now the main vector of a brand’s digital reputation. 
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