The customer knowledge blog

personalisation and optimisation of crm
March 31, 2020
Anastasia Shapovalova
Customer Relationship Management (CRM) platforms track your company’s interactions with all current and prospective customers. 
marketing campaign fails
March 23, 2020
Marine Aubagna
So your marketing campaign failed. You spent weeks creating a detailed drip campaign about your company product, and you filled it with quality content and graphics. You even made sure to send it out at the idea email open times, and included...
rules deploying your crm effectively
March 20, 2020
Stephane Contrepois
Customer Relations Management softwares are taking center stage in the sales and marketing world. It seems like everyone is talking about CRMs and using them to enhance their marketing in one way or another. Sometimes CRMs get a bad wrap for being...
Customer Scoring: Definition and Benefits
March 11, 2020
Stephane Contrepois
Each of your customers are different: some make larger purchases, purchase more frequently, or are more receptive to your marketing efforts than others. With customer scoring, each of your customers is given a score based on criteria specific to...
You'll love the impact we have on your business. Book your demo