The customer knowledge blog

April 20, 2021
vincent riehl
Known under the acronym KM, Knowledge Management plays a very important part in your relations with your customers. So if you aren’t collecting information to gain insights into your customers, you should start right now!
Post-Covid Employee Experience
April 14, 2021
Stephane Contrepois
The employee experience has become a strategic issue. Measuring it and improving it has become a priority for many companies. A recent study shows that HR is taking the employee experience more and more seriously.   User experience trends in 2021...
E-commerce - A Survey for Each Stage of the Customer Journey
April 08, 2021
Aurore Beugniez
Improving customer satisfaction in e-commerce is a major lever for increasing sales and building customer loyalty. But to improve customer satisfaction, you must first measure it and get to know your customers better. How? Read this article to...
CRM : customer data to collect first
April 01, 2021
Stephane Contrepois
Congratulations! You just got a job as a CRM manager. It is now your responsibility to manage your company's customer relationships, making sure to always keep your marketing objectives in mind. You have a lot to keep track of, and a lot to learn.
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