The customer knowledge blog

Why Marketers Need to Care About CRM Enrichment
February 20, 2020
Aurore Beugniez
CRM enrichment, is, in short, regularly replenishing your customer knowledge base. It's an important part of maintaining good customer relations, and in our opinion, it is an absolutely essential aspect of marketing.
February 11, 2020
Aurore Beugniez
It is no secret that overall customer satisfaction with the “Big Six Energy Suppliers” (SSE, EDF Energy, British Gas, npower, E.ON UK and ScottishPower) in the United Kingdom may be improved. According to a Simply Switch study, there are lots of...
February 06, 2020
Aurore Beugniez
80% of companies are lacking information about their customers. We created MyFeelBack to meet the rising challenges relating to customer knowledge.
January 30, 2020
Stephane Contrepois
Under the Insurance Distribution Directive (IDD), insurance distributors are now required to collect data about prospective customers. They can thus prove that recommendations made to a consumer meet their needs as closely as possible. Customer...
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