The customer knowledge blog

customers-needs
August 07, 2019
Jerome Collomb
Maintaining up-to-date customer information is essential for any online business. Knowing who your customers are and how they evolve over time enables you to:
customer-satisfaction-improve-word-of-mouth
August 01, 2019
Jerome Collomb
When customers are happy with their experience with your company, they keep coming back, and they are more likely to refer others to you. And in increasingly competitive e-commerce markets, one of the only ways to differentiate yourself from your...
win-back-dormant-customers
July 19, 2019
Jerome Collomb
One of the best moments as a marketer or salesperson is converting a potential customer into a sale. But just as importantly as converting visitors into customers, marketers need to be on the lookout for making sure that customers stay customers.
use-cases-customers-data-enrichment-salesforce
July 03, 2019
Jerome Collomb
CRM is the driving force behind relationship marketing, fuelled by customer data. The enrichment of customer data allows you to increase the power of your Salesforce CRM and to implement new marketing channels. Why? How? That is precisely what we...
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